It all begins with an idea, and in this case, we were asked to “think big” for the coveted endcap space within all North American Best Buy stores.

We started with a variety of 3D white models to present to the customer, moving quickly to flush-out what the client wanted to see, while balancing exacting standards Best Buy places on all displays within the store. We combined fabricated steel that’s powder coated at our paint department, a pierce-cut rear illuminated 1/2in acrylic Roku TV logo, three tactile buttons for video engagement, a magnetic graphic panel for easy updates in the field, wiring harness, media player integration, and the final touch of the Sharp TV that had to marry up with the displays in-store.

Both Roku and Wells were proud of this effort and love seeing it live in stores.