For Roku’s Ultra streaming player, Wells was tasked with providing elegant, beautiful packaging for their premiere streaming device being distributed to Costco and Sam’s Club stores nationally.

The packaging design is divided into two main components: corrugate and thermoformed plastic inserts. The thermoformed insert fits neatly between the front and back cards prior to being glued shut. Our quality assurance department checks over the produced club packs and ensures they are ready to ship to stores.

To support in-store efforts, we also design, die-cut and assemble the Tray that holds five assembled club packs, as well as the shipping container.